Privacy Policy

Last Updated: September 4, 2026

This Privacy Policy describes how Azalora ("Azalora," "we," "us," or "our") collects, uses, stores, protects, and discloses your personal information when you visit azalora.com (the "Site"), use our services, make a purchase, or otherwise communicate with us (collectively, the "Services").

Azalora is operated by JvHEcom, a sole proprietorship registered in the Netherlands.

In this Privacy Policy, "you" and "your" refer to any user of the Services, including customers, website visitors, and other individuals whose personal information we process.

Please read this Privacy Policy carefully.

1. Who We Are

For purposes of applicable data protection laws, including the EU General Data Protection Regulation (GDPR), the business responsible for processing your personal information is:

Store Name: Azalora
Company Name: JvHEcom
Chamber of Commerce Number: 97908282
VAT Number: NL005297557B82
Business Address: Blauwe Zegge 19, 2498 EW The Hague, Netherlands
Email: info@azalora.com
Phone: +1 (914) 429-4309

Customer Service Hours:
Monday to Friday: 9:00 AM – 5:00 PM ET
Saturday: 10:00 AM – 2:00 PM ET
Sunday: Closed

We aim to respond to inquiries within 24 hours.

2. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, technologies, legal requirements, or other operational reasons.

When we make changes, we will post the revised Privacy Policy on our Site and update the "Last Updated" date above. Where required by applicable law, we will provide additional notice or obtain consent.

3. Personal Information We Collect

The personal information we collect depends on how you interact with our Site and Services.

Information You Provide Directly

We may collect:

Contact information: including your name, email address, telephone number, billing address, and shipping address.
Order information: including products purchased, order details, billing information, shipping information, transaction information, and payment confirmation.
Account information: including usernames, passwords, and other information used to maintain the security of your account, where customer accounts are available.
Customer support information: including information you provide when contacting us regarding an order, return, refund, complaint, question, or other request.
Marketing preferences: including whether you have agreed to receive promotional emails, SMS messages, or other marketing communications.

Information We Collect Automatically

When you visit or interact with our Site, we or our service providers may automatically collect certain information, including:

IP address;
device type;
browser type and version;
operating system;
network information;
pages viewed;
products viewed;
referring URLs;
interactions with our Site;
date and time of visits;
shopping cart activity;
checkout activity; and
information collected through cookies, pixels, tags, web beacons, and similar technologies.

This information may be referred to as Usage Data.

Payment Information

Payments are processed through third-party payment providers. Depending on the payment method you choose, these providers may collect information such as your card details, bank information, billing address, transaction details, and payment authentication information.

Azalora generally does not receive or store your complete payment card number. Payment information is handled by the applicable payment processor in accordance with its own security and privacy practices.

4. Why We Collect and Use Your Personal Information

We collect and process personal information for the following purposes:

Providing Our Services

We use personal information to:

process and confirm orders;
process payments;
fulfill and deliver orders;
provide order and shipping updates;
manage customer accounts;
process returns, refunds, and exchanges;
respond to customer service requests;
maintain transaction records; and
otherwise perform our obligations to you.

Marketing and Advertising

Where permitted by law, we may use personal information to:

send promotional emails or SMS communications;
personalize marketing communications;
measure the effectiveness of advertising;
show advertisements that may be relevant to you; and
create or use audiences for advertising campaigns.

Where consent is legally required, we will request consent before using your information for these purposes.

You may unsubscribe from marketing emails at any time by using the unsubscribe link contained in our emails or by contacting us at info@azalora.com.

Security and Fraud Prevention

We may process personal information to:

detect fraudulent transactions;
prevent misuse of our Services;
investigate suspicious activity;
protect our customers and business;
maintain the security of our Site; and
enforce our Terms of Service.

Legal and Regulatory Compliance

We may use or retain personal information when necessary to comply with applicable laws, tax requirements, accounting requirements, court orders, regulatory obligations, or lawful requests from government authorities.

5. Legal Bases for Processing Under the GDPR

Where the GDPR or similar European data protection legislation applies, we process personal information based on one or more of the following legal bases:

Performance of a contract: where processing is necessary to process and fulfill your order or provide requested Services.
Consent: where you have provided consent, for example for certain marketing communications or non-essential cookies.
Legitimate interests: where processing is necessary for our legitimate business interests, such as fraud prevention, improving our Services, and certain marketing activities, provided those interests are not overridden by your rights.
Legal obligations: where processing is necessary to comply with applicable laws, tax requirements, accounting requirements, or other legal obligations.

Where processing is based on consent, you may withdraw your consent at any time by contacting us at info@azalora.com.

6. How We Store and Protect Your Personal Information

We take reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, disclosure, alteration, loss, misuse, or destruction.

These measures may include:

encrypted connections using SSL/TLS technology;
secure payment processing through established third-party payment providers;
access controls designed to restrict access to personal information;
account and system security measures; and
working with service providers that maintain appropriate security safeguards.

Our Site is hosted through Shopify, which provides the e-commerce infrastructure we use to offer our Services.

However, no method of transmission over the internet or electronic storage system can be guaranteed to be completely secure. We therefore cannot guarantee absolute security.

If you create an account with us, you are responsible for maintaining the confidentiality of your login credentials.

7. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

provide our Services;
maintain business and transaction records;
comply with tax and accounting obligations;
resolve disputes;
prevent fraud;
enforce agreements; and
comply with applicable legal requirements.

Retention periods may vary depending on the type of information and applicable legal obligations.

When personal information is no longer required, we may delete, anonymize, or securely dispose of it, subject to applicable law.

8. Third-Party Services That May Receive Personal Information

We use third-party companies and service providers to operate our business. Depending on how you interact with our Site, personal information may be disclosed to categories of third parties including:

Shopify – e-commerce platform, website hosting, checkout, and store infrastructure.
Payment providers – to securely process transactions and payments.
Shipping and fulfillment providers – to process, fulfill, and deliver orders.
Analytics providers – to understand Site traffic, performance, and customer interactions.
Advertising platforms – such as Google and Meta, where used, to provide, measure, and optimize advertising.
Email and communication providers – to send transactional or marketing communications.
Fraud prevention and security providers – to identify and prevent fraudulent or unauthorized activity.
Professional advisers and authorities – including accountants, legal advisers, regulators, law enforcement, or government authorities where legally required.

These third parties may process information according to their own privacy policies and contractual obligations.

We only disclose information where reasonably necessary for the relevant service, business purpose, or legal requirement.

9. Cookies and Similar Technologies

Azalora uses cookies and similar technologies, such as pixels, tags, web beacons, and local storage technologies.

These technologies may be used to:

keep the Site functioning properly;
remember your preferences;
maintain shopping cart functionality;
improve Site performance;
understand how visitors use the Site;
measure traffic and conversions;
prevent fraud;
provide analytics; and
support advertising and marketing activities.

Cookies may be categorized as:

Strictly Necessary Cookies: Required for core Site functions such as checkout, security, and shopping cart functionality.

Functional Cookies: Help remember your preferences and improve Site functionality.

Analytics Cookies: Help us understand how visitors interact with the Site.

Advertising Cookies: May be used to measure advertising performance and provide advertising based on your interactions with our Site.

Where required by applicable law, non-essential cookies will not be placed until you have provided the required consent.

You may manage your cookie preferences through the cookie consent tools available on our Site and through your browser settings. Blocking certain cookies may affect Site functionality.

10. Sale, Sharing, and Targeted Advertising Under U.S. Privacy Laws

We do not sell personal information for monetary compensation in the traditional sense.

However, some U.S. state privacy laws define terms such as "sale," "sharing," or "targeted advertising" broadly. As a result, certain disclosures of identifiers, cookie information, device information, or internet activity to advertising or analytics partners may be considered a sale, sharing, or processing for targeted advertising under applicable law.

Where applicable, you may have the right to opt out of:

the sale of personal information;
the sharing of personal information for cross-context behavioral advertising; and
the processing of personal information for targeted advertising.

Where legally required, we also recognize qualifying browser-based opt-out preference signals, such as Global Privacy Control (GPC).

11. International Data Transfers

Azalora is operated from the Netherlands and serves customers in the United States.

Some of our service providers may process personal information in countries other than the country in which you live, including the United States and other jurisdictions.

Where personal information subject to the GDPR is transferred outside the European Economic Area, legally recognized safeguards will be used where required, such as adequacy decisions, Standard Contractual Clauses, or other lawful transfer mechanisms.

12. Disclosure of Personal Information

In addition to the service providers described above, we may disclose personal information:

when you direct or authorize us to do so;
to comply with applicable laws or legal proceedings;
in response to lawful requests from authorities;
to protect our legal rights, customers, employees, or others;
to investigate suspected fraud or violations of our terms; or
in connection with a merger, acquisition, financing, restructuring, bankruptcy, sale of assets, or similar corporate transaction.

We do not disclose more personal information than is reasonably necessary for the applicable purpose.

13. Third-Party Websites and Links

Our Site may contain links to websites, applications, or services operated by third parties.

We are not responsible for the privacy, security, content, or practices of third-party websites. When you leave our Site, we recommend reviewing the privacy policy of the third party before providing personal information.

14. Children's Privacy

Our Services are not directed to children under the age of 13.

We do not knowingly collect personal information from children under 13 in violation of the U.S. Children's Online Privacy Protection Act (COPPA).

If you are a parent or guardian and believe that a child has provided us with personal information, please contact us at info@azalora.com. Where required, we will take reasonable steps to delete that information.

15. Your U.S. Privacy Rights

Depending on where you live and subject to applicable law, you may have rights concerning your personal information, including:

the right to know whether we process your personal information;
the right to access personal information we maintain about you;
the right to request correction of inaccurate information;
the right to request deletion of personal information;
the right to obtain a portable copy of certain personal information;
the right to opt out of the sale or sharing of personal information;
the right to opt out of targeted advertising;
the right to limit certain uses or disclosures of sensitive personal information, where applicable;
the right to appeal certain decisions concerning privacy requests, where applicable; and
the right not to receive discriminatory treatment for exercising applicable privacy rights.

California Residents

If you are a California resident and the California Consumer Privacy Act, as amended by the California Privacy Rights Act (CCPA/CPRA) applies to our processing of your information, you may have additional rights concerning access, correction, deletion, sale/sharing, sensitive personal information, and non-discrimination.

We do not sell personal information for monetary compensation. Certain advertising-related disclosures may nevertheless constitute "sharing" or "sale" as those terms are defined under California law.

16. Your GDPR / European Privacy Rights

If the GDPR applies to you, you may have the right to:

request access to your personal information;
request correction of inaccurate personal information;
request deletion of your personal information;
restrict certain processing;
object to certain processing;
receive certain personal information in a portable format;
withdraw consent where processing is based on consent; and
lodge a complaint with a competent data protection authority.

If you are located in the European Economic Area, you may lodge a complaint with your local supervisory authority. As Azalora is operated from the Netherlands, the relevant Dutch supervisory authority is the Autoriteit Persoonsgegevens.

17. Exercising Your Privacy Rights

To exercise an applicable privacy right, please contact us at:

info@azalora.com

Please clearly describe your request and provide sufficient information for us to identify the relevant personal information.

We may need to verify your identity before completing certain requests. Where permitted by applicable law, you may also use an authorized agent to submit a request on your behalf.

We will respond to privacy requests within the timeframe required by applicable law.

We will not unlawfully discriminate against you for exercising your privacy rights.

18. Do Not Sell or Share My Personal Information

Where required by applicable U.S. state privacy law, eligible consumers may request to opt out of the sale or sharing of their personal information or its use for targeted advertising.

You may exercise this right through the privacy or cookie preference controls available on our Site or by emailing:

info@azalora.com

Where legally required, we will also process recognized opt-out preference signals.

19. Contact Information

If you have questions about this Privacy Policy, our privacy practices, or wish to exercise your privacy rights, please contact us:

Customer Service Hours:
Monday to Friday: 9:00 AM – 5:00 PM ET
Saturday: 10:00 AM – 2:00 PM ET
Sunday: Closed

We aim to respond to inquiries within 24 hours.